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COOP Careers supports underemployed first-generation college graduates by offering mentorship, career development resources, and networking opportunities. COOP helps participants succeed in fields like data analytics and digital marketing, focusing on bridging the social capital gap for long-term career success.
COOP Careers supports underemployed first-generation college graduates by offering mentorship, career development resources, and networking opportunities. COOP helps participants succeed in fields like data analytics and digital marketing, focusing on bridging the social capital gap for long-term career success.
Data Analytics Fellowship
Data Analytics Fellowship
Description:
Description:
The COOP Careers Data Analytics Fellowship is a 16-week, program that provides college graduates with essential data analysis skills. Participants earn the Google Data Analytics Professional Certificate and gain both technical and soft skills to prepare for entry-level data analytics roles.
Cohort 490
Cohort 490
The fellowship is structured around peer cohorts, each comprising 10-16 diverse college graduates. These cohorts meet virtually four evenings a week and are led by a team of four alumni captains who serve as coaches, mentors, and guides throughout the program. Small groups of 3 to 4 complete mutiple capstone projects together.
Skill: Excel, SQL, R, Python, and Tableau
Time frame: Aug 2024 - Dec 2024
Further Description:
Within our small group team we completed two capstone projects. The first capstone project was focused on analyzing crash data from the city of San Jose to support the Transportation Department in enhancing the city's road network. We highlighted a decline in reported crashes since March 2024, with high crash concentrations at key intersections, and recommended further investigation and safety improvements for pedestrians and vehicles. The second capstone project was focused on analyzing an advertising campaign across location, audience, creativity and inventory in order to provide actionable insights and recommendations to improve business. Our team identified key insights such as high-performing segments like "Auto Buyers" and areas for improvement in cost per aquisition and viewability, recommending adjustments such as excluding underperforming regions, focusing on cost-effective ad placements, and optimizing creative and inventory strategies.
Capstone Presentations
Capstone Presentations
Capstone 1
Capstone 1
Capstone 2
Capstone 2
Car Crashes Slides .pdfCOOP Careers_C490_DataDruids_Final Presentation.pdfPage updated
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